NESAMONY MEMORIAL CHRISTIAN COLLEGE
[ESTD:1964, Administrated by CSI Kanniyakumari Diocese]
Affiliated with Manonmaniam Sundaranar University
Accredited by NAAC with ‘A’ Grade
Graduation Day for the 2022-2023 batch Online Registration
Staff Profile
Dr.D.Ashlin Melbha
Assistant Professor
Department of Management Studies
( Self Finance Stream)
Personal Details
Designation : Assistant Professor
Educational Qualification : M.B.A
Date of Appointment : 09/09/2014
Mobile : 8903605614
Email : ashlinmelbha@gmail.com
Address : Kanyakumari
Area of Interest:
Teaching :
Research :
Countries Visited :
Google scholar :
Web Of Science :
ORCID : https://orcid.org/my-orcid?orcid=0000-0002-5913-5298
Scopus :
Research Gate :
Research ID :
IEEE :
Academic Qualification
CourseSubjectYearName of InstitutionBoard/University% of Marks/CGPA
Ph. D. Business Administration 2022 Nesamony Memorial Christian College, Marthandam. Manonmaniam Sundaranar University, Tirunelveli. 0.00
The Fundamentals of Digital Marketing Digital Marketing 2020 IAB, Europe through Google Digital Unlocked The Open University, U.K. 0.00
Fundamentals of Banking Certificate course 2020 Sri Krishna Adithya College of Arts and Science Bharathiar University, Coimbatore 84.00
MBA Marketing with Finance 2012 JAMCET, Nagercoil. Anna University 7.90
BBA Business Administration 2010 NMCC, Marthandam. Manonmaniam Sundaranar University 71.00
Details of qualifying test
SET, 2013.
Research Work done
Ph.D Thesis Title : Stress Management among Bank Employees - A Study with special reference to Kanyakumari District
M.Phil Thesis Title :
Professional Experience
Experience in NMCC:
DesignationFromToAided/Self
Assistant Professor 2014 2025 Self Finance
Experience in other Institutions:
DesignationFromToInstitutionPlace
Assistant Professor 2013 2014 PET Engineering College Vallioor
Awards /Fellowships
1. 2022 Awarded BEST PAPER AWARD by Shri Vaishnav Institute of Management, Indore, M.P. India. INR 10,000 Research grant
2. 2021 Awarded BEST PAPER AWARD by Shri Vaishnav Institute of Management, Indore, M.P. India. INR 10,000 Research grant
Research
Research Experience : 8
Publications
Chapter in Books
Ashlin Melbha D. 2018 ' A Study on Consumers' Attitude towards Online Shopping'. Publisher: EverScience Publications, Nagercoil. ISBN: 9788193460405
Papers Published : National
Virtual Buying Behaviour Pattern of Customers during online Purchase- A Review.
DR. D. Ashlin Melbha.
Journal of Survey in Fisheries Science. | 2023 | Issue No: 1S | Volume No: 10 |
Impact of Stress on Health and Behaviour of Bank Employees.
DR. D. Ashlin Melbha.
IJFANS. | 2023 | Issue No: 1 | Volume No: 12 | Page: 5
https://www.ijfans.org/uploads/paper/bd14cd5baefb5eccbefa705136ab1068.pdf Impact Factor: 7.832
Personal Environment and Stress among Bank Employees in Kanyakumari District.
DR. D. Ashlin Melbha.
IJFANS. | 2022 | Issue No: 12 | Volume No: 11 | Page: 5
https://www.ijfans.org/uploads/paper/bd14cd5baefb5eccbefa705136ab1068.pdf Impact Factor: 7.832
Opportunities and Challenges of using ICT in Teaching and Learning-Teacher’s Perception.
Mrs. D. Ashlin Melbha.
Management Effigy. | 2022 | Issue No: 1 | Volume No: 13 |
https://www.managementeffigy.in/downloads/JJ-2022.pdf
Stress and its effects of students in virtual classroom.
Mrs. D. Ashlin Melbha.
Management Effigy. | 2021 | Issue No: 1 | Volume No: 12 |
https://www.managementeffigy.in/downloads/JJ-2021.pdf
A Study on Occupational Stress on Bank Employees.
Mrs. D. Ashlin Melbha.
MuktShabd Journal. | 2020 | Issue No: 4 | Volume No: 9 |
Impact Factor: 4.6
Stress Management in Banking Sector – Review.
Mrs. D. Ashlin Melbha.
Studies in Indian place Names. | 2020 | Issue No: 50 | Volume No: 40 |
https://archives.tpnsindia.org/index.php/sipn/article/view/4068/3940
A Study on Consumer Behavior towards Online Shopping in Kanyakumari District.
Mrs. D. Ashlin Melbha.
Journal of Applied Science and Engineering. | 2019 | Issue No: 5 | Volume No: 4 |
Impact Factor: 5.8
Papers Published : International
DR. D. Ashlin Melbha.
Korea Review of International Studies. | 2023 | Issue No: 51 | Volume No: 16 | Page: 8
Mrs. D. Ashlin Melbha.
International Journal of Advance and Innovative Research. | 2022 | Issue No: 2v | Volume No: 9 |
Impact Factor: 7.5
Papers Presented : National
1.
DR. D. Ashlin Melbha "A Study on Consumer behaviour towards online shopping" , EMERGING CHALLENGES IN BUSINESS MANAGEMENT IN THE DIGITAL ERA, organised by Centre for Research, NMCC, Marthandam, Marthandam, on 29-03-2019
2.
D. Ashlin Melbha "A Study on Consumer's Attitude towards online shopping" , Innovative Marketing Management Practices for Sustainable Development, organised by St. Jerome's College, Nagercoil, on 07-09-2018
Papers Presented : International
1.
DR. D. Ashlin Melbha "Teachers readiness and Perception towards the Integration of ICT in Educational Institution" , Educational Technology in STEAM Education, organised by State Institute of Educational Technology, Govt. of Kerala., Government Guest House, Thycaud, Thiruvananthapuram., on 15-03-2025
2.
DR. D. Ashlin Melbha "Challenges of using ICT in Teaching and Learning - Teachers' Perception" , Global Emerging Trends in Online Teaching - Learning: Challenges and Opportunities, organised by Shri Vaishnav Institute of Management, , Indore, M.P.,India, on 16-04-2022
3.
D. Ashlin Melbha "Impact of Stress on Health and Behaviour of Bank Employees in Kanyakumari District" , Interdisciplinary Research in Social Science, Sciences and Technology, organised by KG College of Arts and Science in association with Universiti Malaya, Coimbatore, on 22-05-2021
4.
DR. D. Ashlin Melbha "Impact of Family Pressure on stress among bank employees" , Business Finance and Management Sciences, organised by SRM Institute of Science and Technology, Kattankulathur, on 19-02-2021
5.
DR. D. Ashlin Melbha "Stress and its Effect of Students in Virtual Classroom" , Post Pandemic Paradigm Shift in Higher Education : A New Global Perspective, organised by Shri Vaishnav Institute of Management, , Indore, M.P.,India, on 21-05-2021
Invited Lecture / Guest Lecture
Resource Person
1.
Resource person in the "FDP on Collaborative and Sustainable Research" , held at Noorul Islam College of Arts and Science,, Thuckalay, Kanyakumari Dist., on 19-12-2023. The title of the Lecture was "Sustainable Development Goal - 4".
Programmes Attended
Conference
1.
Participated in the Conference on "Interdisciplinary Research in Social Sciences, Sciences and Technology" , organised by KG College of Arts and Science in association with Universiti Malaya, on 21.05.2021 and 22.05.2021.
2.
Participated in the Conference on "Emerging Challenges in Business Management" , organised by NMCC, TNSCHE Sponsored , on 29.3.2019.
Seminar
1.
Participated in the Seminar on "Learning Forever in the Digital Global Village" , organised by Manonmaniam Sundaranar University, on 21.01.2020.
2.
Participated in the Seminar on "Enhancing Professional Skills & Traits" , organised by Sadakathullah Appa College, on 20.07.2018 & 21.07.2018.
Workshop
1.
Attended the Workshop on "Four Days online workshop on Statistical Analysis and Interpretation using SPSS and AMOS" , organised by Mahatma Gandhi College, Thiruvananthapuram, Kerala, on 12.11.2020 to 15.11.2020.
2.
Attended the Workshop on "Rural Entrepreneurship Development Action plan" , organised by Mahatma Gandhi National Council of Rural Education, Hyderabad, on 29.9.2020.
3.
Attended the Workshop on "Training Program in Entrepreneurship" , organised by Manonmaniam Sundaranar University in collaboration with RAKANSAS Business Consulting and Training (P) Ltd., Chennai., on 4.12.2020.
4.
Attended the Workshop on "Faculty Development Programme in 'Statistical Analysis for Social Science'" , organised by NICHE, Kumarakovil, on 04.11.2019 & 05.11.2019.
5.
Attended the Workshop on "Data Analytics in Social Science Research (SPSS & AMOS)" , organised by Research Centre of Management Studies, Nesamony Memorial Christian College, Marthandam, on 10.01.2020 & 11.01.2020.
6.
Attended the Workshop on "Writing Quality Research Papers - Publishing in Scopus T care Approved Journals" , organised by Manonmaniam Sundaranar University, Tirunelveli, on 19.07.2019 & 20.07.2019.
7.
Attended the Workshop on "FDP in Financial Planning and Investment solutions" , organised by Lourdh Matha College of Science & Technology, Thiruvanthapuram, on 29.01.2018 To 31.01.2018.
8.
Attended the Workshop on "Innovative Research and Unique publication" , organised by Nesamony Research Forum, NMCC, Marthandam , on 13.10.2016.
Teaching Experience
P.G. level : 12
U.G. level : 11
Subjects Taught
Programmes Organised
Responsibilities held
College level
1.
Convenor for Grievance Redressal Committee in 2021
2.
Member for Youth Welfare and Fine Arts Club in 2024-2025
3.
Member for Youth Welfare and Fine Arts Club in 2021-2022
4.
Member for Personality Development Committee in 2020-2021
5.
Member for Youth Welfare and Fine Arts Club in 2019-2020
6.
Convenor for Grievance Redressal Committee in 2020
7.
Member for Committee for Moral Instruction Classes in 2024-2025
8.
Member for Grievance Redressal Committee in 2024-2025
9.
Convenor for Grievance Redressal Committee in 2019
10.
Member for Youth Welfare and Fine Arts Club in 2020-2021
11.
Convenor for Grievance Redressal Committee in 2021-2022
12.
Convenor for Grievance Redressal Committee in 2020-2021
13.
Convenor for Grievance Redressal Committee in 2022-2023
14.
Member for Nesamony Research Forum in 2024-2025
15.
Member for Personality Development Committee in 2019-2020
16.
Convenor for Counselling Cell in 2019-2020
17.
Member for Youth Welfare and Fine Arts Club in 2022-2023
18.
Convenor for Grievance Redressal Committee in 2022-2023
E-Content
  • Marthandam,
    Kanyakumari District,
    Tamilnadu.
  • 04651 - 270257
  • principal@nmcc.ac.in,
    principalnmcc2014@gmail.com
Location
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